Two weeks of real outbound.
At no cost.
We define your ICP, build the list, write the sequence, launch the campaign, and handle every reply. Two weeks, on us. If it produces qualified conversations, we scale. If it doesn't, you walk away with data, a verified lead list, and infrastructure that's yours to keep.
30-minute intro call · We'll map your ICP before we build anything
What the system actually produces.
These are live campaign results from our own outbound and a recent client pilot. Not benchmarks.
LinkedIn campaign, one sender account: signal-based targeting vs ICP criteria only
64%
acceptance rate
32%
reply rate
108
interested leads
List sourced from people who engaged with LinkedIn posts about outbound and GTM. 996 total leads over 3 months.
30%
acceptance rate
16%
reply rate
8
interested leads
Built from Apollo filters: title, company size, industry. Same sender, same sequence. Running 4 weeks alongside the signal-based campaign.
Client pilot, executive coaching firm, 8 days in (includes a long weekend)
50.8%
connection acceptance
18.2%
message reply rate
8
interested leads tagged
126
connections sent
List sourced from three signals: LinkedIn posts by Directors and VPs signaling career transition, Indeed resume alerts filtered for executives who used layoff or restructuring language, and Sales Navigator with a 3-pass open-to-work verification. Campaign launched May 19. These numbers are from day 8, with a long weekend in between.
The signal-based campaign does not outperform because the messages are better. It outperforms because the people receiving them are already in motion. Targeting is the highest-leverage variable: more than copy, sequence length, or timing.
A full campaign. Not a demo.
The pilot is the same system we run for paying clients. Everything below is included at no cost.
ICP definition session
We align on your exact buyer profile: title, company size, growth stage, geography, and the signals that indicate someone is in a buying window right now.
Targeted lead list (~350 verified contacts)
Built from Sales Navigator, signal data, and behavioral filters. Every contact is ICP-qualified before it touches the campaign.
Personalized 3-message sequence
Written around the specific pain your ICP feels and the signal context we used to find them. Short, peer-tone, not a pitch deck.
Full campaign setup and launch
We configure and launch in HeyReach using your LinkedIn account (or a dedicated sending account). You review and approve everything before it goes live.
Daily monitoring + weekly check-ins
We watch deliverability, acceptance rates, and reply rates daily. You get a mid-point update at the end of week one.
Full reply handling, every message
Every reply is classified and responded to within the approved playbook. Nothing goes out without approval. Interested leads land on your calendar.
What happens after you book the call.
Intro call (30 minutes)
We define your ICP, the signals we target, which channel makes sense for your market, and what a good outcome looks like. No prep required on your end.
Build (3 to 5 days)
We build the lead list, write and configure the sequence, and set up the campaign. You review and approve the targeting and the copy before anything goes live.
Launch and monitor (14 days)
Campaign goes live. We monitor deliverability, acceptance rates, and replies daily. Every positive reply is handled within the approved playbook. You get a mid-point update at end of week one.
Results review
After two weeks we walk through what the replies looked like, which segment performed, what the data says about your market, and what the next step looks like if you want to continue.
You walk away with something real.
The pilot is not a trial that disappears when it ends. Everything we build during the two weeks belongs to you.
A validated ICP with signal criteria you can keep using
A clean, verified lead list. Yours to keep.
Real reply data showing how your market actually responds
A clear picture of what signal-based outbound looks like for your ICP
A results review with honest recommendations on what to do next
If it works, here's what continuing looks like.
No long-term contracts. We scale only if the pilot produces results you care about.
LinkedIn outreach
$850/month
Ongoing list replenishment, sequence management, full reply handling, and weekly performance reports.
ICP-filtered lead list rebuilt monthly
3-message LinkedIn sequence with A/B testing
Full inbox management, every reply handled
Weekly stats and copy optimization
LinkedIn + Email
$1,200/month
Adds a coordinated cold email channel alongside LinkedIn. Significantly increases outreach volume and reply surface.
Everything in LinkedIn plan
Dedicated sending domain + warmup
Coordinated email sequences (3-touch)
Multi-channel reply classification
Sheyda Rezaei
Founder, Build to Scale
"Outbound should prove itself before you pay for it. The pilot exists so you can see the system work on your market before we have that conversation."
30 minutes · No pitch · We map your ICP and structure the pilot together
© 2026 Build to Scale. All rights reserved.